A memento to enjoy the present
Our story
In today’s world, we are exposed to far too many distractions. This manifests in many of the superfluous features found in today’s devices. Particularly with ‘smart’ watches. These features often pull us away from what is most important to us. Distracting us from truly appreciating and enjoying the present moment. As a reminder to stay in the present moment. Adesse omits the superfluous and shows just enough to tell the time.
Adesse reimagines the traditional analog clock with minimalist principles, and questions what is absolutely necessary to tell the time.
Do we really need to see numbers?
The second hand?
The minute hand?
The hour hand?
Designed through Subtraction
Carving out time
As time progresses throughout the day, most of the quarter markers become hidden by the rotating sculptural face. The only quarter markers that are fully revealed are the ones that are relevant to that hour acting as a memento to enjoy the present. In these examples, only the quarter markers between 11:00 - 12:00 are completely revealed.
Adesse reads like a one hand clock. From a front on view, one can only see the hour markers, as they are cut deeper, wider, and taller than the quarter markers in the case interior. It is only from a side-on view that the quarter markings (15min, 30min, 45min) between each hour are revealed.
“The Jury recognises Adesse One as an intriguing reinterpretation of the traditional analogue clock that successfully transforms a functional object into a sculptural and interactive experience. The minimalist design demonstrates true innovation through its thoughtful subtraction approach, removing conventional hands and numbers to create a contemplative timepiece that encourages users to slow down and engage with the present moment. The Jury was impressed by the beautiful aesthetics, refined time mark detailing, and the project’s ability to shift beyond pure functionality into something closer to an art piece, giving it a unique and distinctive presence within its category. Well done.” - Good Design Awards Jury